Artist Loretta Yang featured in 2015 Chase Bank Mastery Campaign
In May 2015, the country’s largest financial institution, Chase Bank, unveiled its “Mastery” campaign—an acknowledgement of remarkable individual achievements. The campaign garnered warm global reception, especially for Asia’s leading liuli artist Loretta H. Yang. |
||||||||
For the campaign, Chase invited five masters of their craft to represent the bank as global ambassadors. Of these there were: Tennis legend Serena Williams, fencing champion Tim Morehouse and our very own liuli master artist Loretta H. Yang. Together with Yang and Chang-Yi, a handful of experts were selected to shoot 15, 30, and 90-second commercials in which an entire office building was rented out and reconstructed in the likeness of the artist’s studio. Of these people were two-time Cannes Lions Awards-winning director Mario Zozin, photography director Keon Low and international photographer Sam Tsao. In the beginning of the Chase campaign, Yang humbly noted she was not altogether comfortable with the term “master”—a reflection of the deeply Chinese value of humility. Yet, we are very proud to say that Yang’s well-deserved title and achievements with LIULI have now taken the heritage and culture of Chinese liuli art to even greater heights. In the international arena, we continue to create art for the good of the heart—that is, for all hearts around the world to appreciate and absorb.
|
||||||||
|
||||||||
|
||||||||
Related link to Loretta Yang's artist collections. |
||||||||
|
||||||||
More Posts
-
Seth MacFarlane hon...
Image source: Oceana, Inc. Seth MacFarlane honored as Oceana’s SeaChange Summer Party raises over $1 million for the oceans. The eve...
Read More -
The Stories We Shar...
Why I Love 劲松长青有馀 此作品创作灵感来自于庄子的哲学,以松树、锦锂的设计来构成。 庄子,战国时期,道家的代表人物。一生追求逍遥,不受环境拘束,强调精神的自由、自我的超越。 庄子的道家哲学深邃宏远、博大精深,和孔子的儒家一样,对后世产生深远的影响。不止是思想理论的传递,其...
Read More -
The Stories We Shar...
Why I Love Joyful Harmony This series is inspired by a famous Classical Philosopher Zhuang Zi who is known to share his views by telling sh...
Read More
Comments
0 Comments