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LIULI LIVING [ A Happy Excursion ] - 2014 Germany iF Design Award

LIU LI GONG FANG's LIULI Living won the 2014 Germany iF Design Award

Recently the German iF design awards 2014 Design Awards announced by Newworkshop founder, LIULI LIVING creative director Chang created the "Escape" won the iF packaging design award. The works of classical oriental philosophy and culture of Hong combination is winning only one theme to use glass as a packaging material , and the integration of Chinese culture, the winning entries in the design.

A Happy Excursion - Design Award

This is the "Escape" Following the Ministry of Culture awarded the "2013 Creative Excellence Award - New Award" after winning further subject to international recognition.

"Escape" is led by the East of Hong Newworkshop cum LIULI LIVING creative director Chang in Zhuangzi's philosophy of life is the origin, for the first time with "propositional" creative approach to literary cut , elaborate incense culture. "Escape" series uses pure glass as the packaging, will Newworkshop twenty years of lost wax casting method mastered the ultimate play and embossed glass technique presents works reflect the beauty of Chinese oriental culture, but never before in the world see the pioneering packaging practices. In addition, the "Escape" in pursuit of the ultimate beauty of the Orient , while still using environmentally friendly materials to create, and on the degree of carton packaging, however, in order to implement the concept of environmental sustainability every detail , but also convey sincere humane care brand concept.

New workshop founder Chang identity across a writer, screenwriter, director, entrepreneur, cultural standard-bearer, with its half a century of life beyond understanding, integration into the mood of Hong Xu, through his description, made ​​famous perfumer from Taiwan the late Professor Liu Liangyou incense learn first person ─ ─ lineal disciple Chen Jianmin intended incense side , with sections of incense timber , interpretations "Roc" 「鯤鵬」, "Yunlong" 「雲龍」, "Happy Fish" 「魚樂」, "Suddenly" 「忽然」, "Nameless" 「無名」, gradual Imagery. "Escape" series of five different stages of life in Hong corresponding realm, from "Roc's fly high, the "Nameless" calm no demand, the show tells the gorgeous pristine state of mind. Adherence to ancient techniques, adhesives also a sincerity to abide by ancient plants into the square. Square outline of incense, telling an inner insistence, is a unique symbol of the brand. 6.8cm in the short-term incense, quiet state, can burn for 15 minutes. Shades suitable to show the beauty of silence for Hong indifferent to rhyme. In the glass container portion , a square box with upper and lower lid incense packaging, boxes carved surface water waves and moire, both depicted meticulous ornamentation , but also into the effortless strokes.

Chung Hong bottle caps into the sky by flying spray shape, as if to keep the most spirited moments of life.

Incense cultural life in the East, is a sense of heaven and earth and space through the medium. Prepare incense before rising smoke curl posture , the combustion process subtle scent changes , different inner experience ... everyone's personal style through the precipitation behavior , with their dialogue, understanding and recognize themselves. Fragrant beauty is mortal can be isolated from the outside world annoyance, the body and mind into a deep quiet calm, Li Qing Yun free space ; integration with nature , all things dialogue with nature , appreciate nature and man, two things I forgot to life realm.

New workshop contemporary oriental fragrance brings together spiritual journey - "Escape", won the 2014 iF Design Award, You are welcome to share the joy with us.

A Happy Excursion

Kun Peng  |  Yun Long  |  The Joy of Fish



A Happy Excursion

Suddenly  |  Anonymous



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